Buying In contains thought provoking insights on Human Nature.
Buying In is a well-written and very well-narrated collection of insights for anyone interested in marketing and/or human nature. The book gives a particularly good analysis of buzz marketing, a variation of word-of-mouth advertising – easily the best marketing tool around in my opinion.
As another reviewer observed, this book is not a how-to manual. Nevertheless, anyone interested in marketing would do well to read Buying In, and to synthesize their thoughts on the content into any formal or informal marketing efforts.
The book made me a better observer of testimonials shared in dialogues among family, friends, clients and trade associations. Even those conversations I engage in or overhear at a restaurant, tavern or farmers market feel more intimate when people share their thoughts on products and services…I feel I have a better ear for what they’re saying and a greater knowledge of why they may be sharing their thoughts after listening to Buying In.
The book encouraged this post. My goal is to read or hear at least fifty books a year. I often share my opinions on what I’m reading with others. This book validated my interest in writing my opinions as well.
Find the version of the book I perused here:
Buying In
The Secret Dialogue Between 
What We Buy and Who We Are
- Narrated by: Robert Fass
- Length: 9 hrs and 21 mins
- Unabridged Audiobook
- Release date: 05-19-08
- Language: English
- Publisher: Blackstone Audio, Inc.
(155 ratings) – My rating: 5 out of 5 stars.
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You’ll find me at Audible and Amazon as well.
Regards,
Keith